/ Leverkusen The automotive sector can look forward
to a world premiere on March 1, 2005 when the renowned Swiss car designer
and solution specialist Rinspeed and Bayer MaterialScience, one of
the largest producers of plastic in the world, will be presenting
their ideas and visions for the next generation of cars with the "Senso"
Lateral thinking, looking at things from a new angle, thinking out
of the box and feeding the senses sight, touch, feel, smell
and hearing these are major elements of the development work
that has gone into the "Rinspeed Senso". Its name reflects
what it actually does. The "Senso" "senses" the
driver and adjusts to him/her. This is especially important as the
risk of an accident is significantly reduced if the person behind
the wheel is relaxed and wide awake.
This project also involves a sophisticated system of sensors developed
by the Universities of Zurich and Innsbruck. Smart Surface Technology,
a new 3D-formable electroluminescent film from Bayer MaterialScience
and the Swiss electronics specialist Lumitec, uses biometric data
and other information to create an appropriate level of light for
the driver, thereby having a positive effect on him/her.
The environmentally friendly "Senso", which runs on CO2-reducing
natural gas, puts the central focus on the driver as an individual
and appeals to the emotions thanks to its unusual design. It also
features an innovative outer skin coating.
"Senso" is sure to polarize opinions. And that is precisely
what it is designed to do.